WORK
Ceramics are too
valuable to waste. Shaping a sustainable startup into a cohesive story that resonates with luxury brands.
image 2231
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image
Discover the brand
CO2 recycling
for industrials Positioning a scale-up to move from new technology to trusted industrial partner.
wrapper
image 2231
image 2232
Discover the brand
AGAINST
GLOBAL NUMBING A Minimum Viable Brand to launch xBloom on Kickstarter and connect with contemporary coffee connoisseurs.
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image
Discover the brand
FROM brand TO product identity Defining “on-brand” at the product level for Philips Hue.
image 2201
image 2210
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image 2194
image 2201
image 2210
Discover the brand
FASTER, FURTHER, TOGETHER Repositioning a complex Chinese industrial B2B offering to build global credibility.
image 2233
image 2232
image 2231
Discover the brand
PLAY
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PARTICLE DRUM Translating novel chemistry into an experience that sparks curiosity and innovation.

Developed with BASF and LLND at the Creation Center in Shanghai, China. Available at BASF creation centers worldwide.
image
image 2237
HUMAN POINT CLOUD SCANNER
From lab experiment to onboarding tool in an AR startup.

Capturing humans as voxel-based digital avatars.
image 2236
WORK
Ceramics are too
valuable to waste. Shaping a sustainable startup into a cohesive story that resonates with luxury brands.
image 2231
image
image
Discover the brand
CO2 recycling
for industrials Positioning a scale-up to move from new technology to trusted industrial partner.
wrapper
image 2231
image 2232
Discover the brand
AGAINST
GLOBAL NUMBING A Minimum Viable Brand to launch xBloom on Kickstarter and connect with contemporary coffee connoisseurs.
image
image
Discover the brand
FROM brand TO product identity Defining “on-brand” at the product level for Philips Hue.
image
image 2201
image 2210
image
image 2194
image 2201
image 2210
Discover the brand
FASTER, FURTHER, TOGETHER Repositioning a complex Chinese industrial B2B offering to build global credibility.
image 2233
image 2232
image 2231
Discover the brand
PLAY
image 2346
PARTICLE DRUM Translating novel chemistry into an experience that sparks curiosity and innovation.

Developed with BASF and LLND at the Creation Center in Shanghai, China. Available at BASF creation centers worldwide.
image
image 2236
image 2237
HUMAN POINT CLOUD SCANNER From lab experiment to onboarding tool in an AR startup.

Capturing humans as voxel-based digital avatars.
image